FAQ
Frequently asked questions about Imovely
Straight answers about the features, the plans, the free trial, your account and support.
About Imovely
Imovely is an artificial intelligence platform for real estate agents and agencies. From the property photos, you create professional photos, videos, a virtual tour and the property description, ready in minutes to promote on listing portals and social media. No photographer and no agency.
For real estate agents and agencies. Agents pick a subscription plan: Starter, Pro or Premium. Agencies with 3 or more agents choose the Enterprise plan, where each agent has their own login and the team shares the credits.
No. Imovely runs in the browser, on your computer and on your phone. If you like, add Imovely to your phone's home screen and open it like an app, without going through an app store.
ChatGPT is a general tool and, when it creates images, it often invents details the property doesn't have. Imovely was built for real estate: it works on the real photos, keeps the property's structure and delivers photos, video, virtual tour and property description ready to use. You don't need to write a single prompt.
Canva is a design tool, and you build every piece from scratch. It doesn't edit property photos with AI, doesn't turn photos into a video and doesn't create virtual tours. In Imovely you choose what you want and the result comes out ready to promote.
Features
No. Photos taken with a phone work fine: the AI fixes lighting and sharpness and delivers the image in 4K. For the virtual tour, the panorama mode that comes with your phone camera is enough. If you have a 360° camera, you can use those photos too.
No. Editing keeps the property's real structure: walls, windows and proportions stay the same. In virtual staging, only the decor changes. Still, review the material before you publish to make sure it shows the property as it really is.
Virtual staging, emptying a room, object removal, sky replacement, sunset sky, relighting, natural window light, pool enhancement, room expansion and perspective correction. With 1 image credit you apply up to 5 effects to the same photo.
Up to 30 photos per upload in the image editor, in JPG, PNG or WebP, up to 50 MB each. You pick the effects, the AI processes all of them and you download the finished images at once, in 4K.
No. The AI builds the video from the property photos. You choose the style, can add music, narration in your own voice and automatic captions, and the video comes out in the right format for Reels, Stories, the feed, listing portals and YouTube.
Through a link. The virtual tour opens in the phone or computer browser, with no app to download, and the buyer moves from one room to the next. The page can show the price, the property description and your WhatsApp, phone and email buttons.
You enter the property details, such as type, size and highlights, and the AI writes the full description in seconds. If you already have a text, paste it into the editor and the AI rewrites it with a professional structure. Property descriptions are unlimited on every plan.
Yes. Connect your Instagram professional account and post photos, carousels of up to 10 photos and videos to the feed, Reels and Stories, with a caption written by AI. Post right away or schedule up to 30 days ahead. Posting doesn't use credits and is included on every plan.
No. The photos and videos you download don't carry the Imovely brand. If you want, add your own logo or a watermark with your name to images, videos and virtual tours.
Plans and credits
When you create your account and pick a subscription plan, you try it free for up to 7 days or until you use the trial credits, whichever comes first. On Starter, the trial includes 5 images (each with up to 5 effects) and 5 property descriptions. On Pro and Premium, it also includes 2 videos and 2 virtual tours. On the annual plan, the trial comes with more credits.
Yes. Signup asks for a credit card, but nothing is charged during the trial. You can cancel anytime within the 7 days, right inside the platform. If you don't cancel, the subscription is activated automatically when the 7 days end and billing starts.
Starter is for those who need professional photos and property descriptions. Pro and Premium also include AI videos, virtual tours and results analytics. Premium has more credits than Pro, priority support and personalized onboarding.
Each plan unlocks a monthly amount of images, videos and virtual tours. Each image credit covers up to 5 AI effects on the same photo, and videos with premium AI styles or effects use extra credits. Property descriptions never use credits: they are unlimited on every plan.
No. Plan credits renew every month and any leftover balance doesn't carry over. Additional credits, bought separately, are valid for 12 months from purchase and you use them whenever you want.
Yes. Anyone can buy additional credit packs, with no monthly fee, and use them on images, videos and virtual tours. Subscribers pay less per pack. AI property descriptions and the free trial are exclusive to subscription plans.
The Enterprise plan is for agencies with 3 or more agents. Each agent has their own login, the team shares a credit balance that grows with the number of agents, and the admin distributes those credits and tracks each agent's usage. The agency gets a single invoice and needs a Brazilian company registration (CNPJ) to sign up.
Account and privacy
Yes. The photos and property details you upload remain yours, and Imovely only uses that material to generate what you asked for. The images, videos, virtual tours and descriptions created on the platform are yours to promote your properties, including for commercial use.
Yes. Data travels encrypted, access is controlled and payments are processed by Stripe, so Imovely doesn't store your full card details. Location data (GPS) is removed from the photos you upload, and data handling follows the LGPD and the GDPR.
No. Each account is individual and you are responsible for what happens in it. To work as a team, the agency signs up for the Enterprise plan, where each agent has their own login and the team shares the credits.
You keep access until the end of the period you already paid for. After that, the links to your plan's videos and virtual tours go offline and your files are stored for 60 days (120 days on the Enterprise plan). We email you 30 and 7 days before deletion. If you reactivate your subscription within that window, you get everything back.
Send an email to privacidade@imovely.com from the address registered on your account, with the subject "Data deletion". We confirm receipt and complete the deletion within 30 days, erasing your registration, your properties and the content generated on the platform.
Payment
Credit card, processed by Stripe. Billing can be in Brazilian reais, euros or US dollars: you pick the currency before subscribing or buying credits.
On the annual plan you get 1 month free and the free trial comes with more credits. On both, plan credits renew every month.
Yes. Upgrades apply immediately with prorated billing and downgrades start on the next cycle, all inside the platform. On the Enterprise plan, changes are made with our support team.
No. You cancel whenever you want, right inside the platform, and keep access until the end of the period you already paid for. On the Enterprise plan, cancellation goes through our support team, also with no fee.
Yes. Every charge has an invoice available as a PDF in the subscription area. For charges in Brazilian reais, we also issue the Brazilian tax invoice (nota fiscal) using the tax ID, name and address you provide before paying.
Yes, in some cases: within the legal withdrawal period (7 days in Brazil and 14 days in the European Union) when the period's credits haven't been used, for duplicate or mistaken charges, and if the service goes down because of a failure on our side. Credits already used are not refundable. To ask, write to help@imovely.com.
Support
Through the chat, here on the site and inside the platform, by email at help@imovely.com or with the form on the contact page. On the Premium plan, support is prioritized.
In the Help Center, which has step-by-step guides for every feature. On the Premium plan, you also get personalized onboarding with our team.
Yes. On the Enterprise plan, onboarding is scheduled right after you subscribe. We walk through every feature, the step-by-step workflow and how to fit Imovely into your agents' routine so the team sees results fast.
Didn't find your question?
Browse the Help Center guides or talk to us through the chat, at help@imovely.com or on the contact page.
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